Mission, vision and values

Swedish outdoor brand dating back to 1932 - designing and developing sustainable and durable boots, clothes and backpacks for trekking and outdoor life - Products that lasts a long time.

Our mission

We want to inspire and empower people to live a sustainable life through all-year trekking and other outdoor activities.


Our vision

Lundhags – a life-long companion


Our values

Authentic - Functional - Nordic - Sustainability


Our mission, vision and values leads us in our work with developing products, services and our business.