Back in 1932, shoemaker Jonas Lundhag began manufacturing shoes and boots in a small workshop in the Swedish wilderness region of Jämtland.
His sense of quality, as well as function was just as pronounced as his love of nature - he aimed for making boots that lasted a lifetime. Since then, the knowledge and traditions have been handed down from generation to generation. Today the aim is the same and now we develop and design clothes, backpacks and boots for all-year trekking and outdoor life.
Ever since 1932, when Jonas Lundhag opened his small shoe factory on Frösön in Jämtland, we have tried to make products that last a long time - this is sustainable for real.
OUR SUSTAINABILITY STORY